True excellence in the beauty and hair health market is built with daily effort, vocation, and an unnegotiable commitment to evolution. In São Paulo (SP), in the traditional neighborhood of Saúde, Simone Alves personifies the strength of the female entrepreneur who transformed the pursuit of knowledge into a true empire of authority and credibility.
An specialist in afro hair, cutting, and cosmetology, Simone has consolidated her name as one of the most awarded and respected professionals in the sector. At the helm of the Mania de Beleza salon and creator of Simone Alves Cosméticos, she combines high-level technique, biosafety, and high-performance formulas, consecrating a career marked by major awards, recognition, and the construction of an inspiring legacy.
The Turning Point: Restarting at 35 with a Focus on Study and Excellence
Simone's story began with a courageous decision: at 35, she decided to start her journey in the beauty field with the certainty that she would be victorious. With few financial resources at the beginning, she understood that assertiveness in her choices and investment in technical knowledge were her greatest tools for transformation.
Simone immersed herself in workshops, intensive training, and continuous specializations, facing exhausting routines to master the art of hair care. Her unrestricted dedication made her an absolute reference in afro hair in her neighborhood and, gradually, throughout the capital of São Paulo.
“"I started my career at 35 with few resources, but with a giant will to win. I studied tirelessly because I knew that excellence was the only path. If you have focus, determination, and God in control, there is no dream that cannot come true."”
A Trajectory Marked by Awards and Honors
The constancy and love dedicated to each client earned Simone Alves recognition from the greatest bodies and events in the beauty segment in Brazil. Her gallery of achievements brings together prestigious trophies that attest to her versatility and technical rigor:
Key Article Conclusions
- Golden Comb Award: Recognition for excellence in work, dedication, and love for the profession.
- Haircut Excellence Award: The result of continuous improvement in international workshops and precision techniques.
- Golden Straight Hair Award and Revelation Award: Milestones that consecrated her versatility and authority in hair treatments.
- Tribute at the International Meeting of Beauty Celebrities: Official honoree at the event that brings together sector icons from various countries in São Paulo.
- Honor of the State of São Paulo: Official tribute granted by the State of São Paulo to professionals who stand out for their relevant performance and social and economic contribution.
From the Styling Chair to the Cosmetic Industry: Simone Alves Cosméticos and the Mania de Beleza Salon
Even after winning awards and the affection of the public at the Mania de Beleza salon, Simone sought to go further to leave a lasting impact on the lives of her clients and students. Driven by the desire to deliver even safer and more efficient treatments, she developed her own product line: Simone Alves Cosméticos.
Overcoming complex bureaucratic challenges to obtain ANVISA approvals and registrations, Simone guaranteed exclusive formulas for the treatment of afro and curly hair, positioning herself not only as a top hairdresser, but as an entrepreneur in the national cosmetic industry.
A Philosophy of Faith, Determination, and Legacy
For Simone Alves, beauty goes beyond aesthetics; it is an instrument for rescuing identity, self-esteem, and personal power.
Key Article Conclusions
- Constant Study is the Path to Excellence: Continuous training is the safest investment to overcome any initial limitation.
- Resilience and Focus on Results: Overcoming bureaucracy and challenges with the certainty that the will to win must be greater than any obstacle.
- Believing in Afro Beauty and Identity: Developing specific products and techniques that value and care for the health of afro and curly hair with respect and technology.
- Faith and Gratitude to God: Maintaining humility, gratitude, and the certainty that with God in control and honest work, all dreams are achievable.
Profile and Credentials
Key Article Conclusions
- Name: Simone Alves
- Space / Company: Mania de Beleza Salon | Simone Alves Cosméticos
- Location: São Paulo - SP
- Role: Afro Hair Specialist | Cosmetologist | Cutting Specialist | Businesswoman
- Awards and Honors: Golden Comb Award, Haircut Excellence Award, Golden Straight Hair Award, Revelation Award, Honoree at the International Meeting of Beauty Celebrities, and Official Honor of the State of São Paulo
- Highlights: Proprietary product line approved by ANVISA and a benchmark salon in the South Zone of São Paulo
“"Receiving these recognitions and awards is an honor that motivates me to continue delivering my best every day. Do not give up on your goals: with determination, focus, study, and God at the helm, you will certainly reach excellence."”




